How do you define a successful video? Is it views, shares, or maybe increased product sales? All of these have one very important thing in common, and that’s impact. The impact is the result of the change in thinking and behavior or your audience.
We believe a story based approach creates the most impact in each of our video productions. And this approach works across all industries, services, and products in different ways. In fact, we are all in the storytelling business, whether you’re a marketing manager, salesperson, or fundraiser, you’re responsible for telling your brand story in order to produce a result.
So how do we do this? We use a patent-pending storytelling process to create videos that connect with your customer. They will highlight how your solutions fix their problems and are told in a way to increase engagement and challenge them to think differently about your brand than they did before.
Jamie Honce – Filmmaker
Even though I worked for the family business growing up I never felt the entrepreneurial itch and it wasn’t until 2005 when life threw me a curve-ball that I started on my own. It hasn’t been an easy road and over the years I’ve worked with a broad range of businesses from pawn shops to global OEMs. As the old saying goes, there are some things you can’t learn in the classroom, and each customer and project has taught me something new along the way.
There have definitely been challenges and times when I wanted to hang up the ropes, but the drive and determination that I learned from my father keeps me going. He would always tell me to “do my best no matter what the job is” and I have carried that with me all these years and bring that into every project with my customers. So if you ask me how I define success, I would say it’s when I’ve done my best and helped my customers accomplish their goals.