As a father of 5, I have first-hand experience with kids asking questions… a lot of them. The idea of an inquisitive boy, and father, was the foundation for Skipstone’s web commercial “Father and Son”. It shows that no matter how old we get, we all have questions; especially when we need to buy something.
The idea for this web commercial surfaced while developing our previous Skipstone piece, the Skipstone Product Launch Video. We thought the clean and informational Launch Video would be supplemented well by a story-based piece depicting how the technology would be used in day-to-day life. After we were given the green light on this commercial, the Clearview team jumped into pre-production with location scouting, script writing, set design and talent auditions. After weeks of planning it all came together over the course of the three-day shoot.
We had a great crew consisting of a creative director, director, director of photography, gaffers, script supervisor, audio tech and production assistants. With all the duties split up we were able to focus on telling the best story possible and cover all the bases.
This project was multi-faceted and exciting! The folks at Skipstone have been incredible to work with and have been up for all the crazy ideas we’ve thrown at them so far. We’re excited to see where this innovative technology ends up and are grateful to be along for the ride.
Project: Web commercial “Father and Son”
Producer/director: Jamie Honce
Creative director: Evan West
DP: Jamie Honce
Lighting/grip: John Miller
PA’s: Sarah Graziosi, Steve Foran, Cody Stauber