Show or tell? Which is better for commercials? There is no right answer, but narrative storytelling is a great way to show how your product can be used. The idea is to “show” not “tell” the audience the features and benefits through an entertaining story. The goal is to create a memorable commercial and spur […]
Articles
Meritor Core Values
Almost every company in America has core values. You can see them posted in the lobby or in bold text on the About Us page. But unfortunately, they are usually forgettable. Anyone can claim they have integrity, passion for customers, or respect for others, but until you can experience these things, it’s difficult for them […]
Skipstone – The Easy Life Commercial
Everyday you have questions, wouldn’t life be easier if you could fine the right answers? Here’s another great video from Ann Arbor, MI startup Skipstone showing a day in the life of our hero when he doesn’t get the answers he needs. A little background on the project… Skipstone was pitching a large media company […]
The Story of Isha Desselle – The Woman Who Sold Everything To Help Those With Nothing
We all have defining moments in our lives. They can be times, situations, or places that challenge your view of the world and yourself, and inspire you to set a new course. Taking part in Muse Film School this past fall and telling the story of Isha Desselle was a defining moment in my life. […]
Masco Corporation – We are Masco
The Inspiring Story of Bilateral Below-knee Amputee Molly Knull
Client: College Park Industries Producer/director: Jamie Honce DP: John Miller and Jamie Honce Lighting/grip: John Miller Video editor: Sarah Graziosi