We’ve filmed some pretty cool robot demos, but who knew there was a robot who made coffee? FOCUS Integration partnered with KUKA Robotics to create this fun integration and we were there to video it. While the Joebot was a fun project, the folks at FOCUS Integration create custom solutions for conveyor systems, palletizing systems, packaging […]
Choosing the Right Camera for Your Video Production
When approaching a new project, there are many factors that go into determining the proper feel for the video production. Choosing the right type of camera can make a world of difference, but don’t worry, your cinematographer or director of photography (sometimes shortened to DP or DOP) will take the lead on this important decision. […]
Branding Videos: Emotion Trumps Logic
So you want a video to promote your brand? Cool! Logic would tell you to highlight the technical details and how well the brand works, but that may not be the best option. Let’s look at an example. It’s Friday night. You walk into a party and everyone is sitting around, looking bored. As you […]
Interview Quick Tips: What to Wear On-Camera!
It’s a big moment, your first on-camera interview. While your mind ponders all the things you’re supposed to say, you may be overlooking one of the most important details of the day: Your Wardrobe! First impressions are everything, and the first thing viewers will notice before you even open your mouth is what you’re wearing. […]
Detroit International Auto Show
As filmmakers we have opportunities to capture events all across the country so it was a nice change of pace to film at an international event right in our backyard. We were contacted by Jon Quirk from AutoTrader UK a few weeks before the Detroit Auto Show, (officially the North American International Auto Show) which […]
Plex Brand Anthem Video
First, what is Plex? The Plex Manufacturing Cloud More than 350 companies run their manufacturing operations on the Plex Manufacturing Cloud. From cam shafts to craft beers, from high-performance diesel engines to aircraft parts, the Plex Manufacturing Cloud helps companies automate the shop floor and inform the top floor. To us they are a […]
