Detroit Video Production
Client: Covance
Producer/director: Jamie Honce
Creative director: Evan West
DP: Jamie Honce
Video editor: Jamie Honce
We teamed up with Covance to develop this proof of concept for their 60 Second Solutions video series. Our team designed mock-ups for different creative approaches and we finally decided this stop motion video style fit the project perfectly. If you want an in-depth look at the concept development process for this project, give our office a call.
Client: Canvas Watch Co.
Producer/director: Jamie Honce and Sarah Graziosi
DP: Jamie Honce
Lighting/grip: Jamie Honce
Video editor: Sarah Graziosi
PA’s Sarah Graziosi and Lindsay El-Yussif
We believe a successful Kickstarter video needs one essential element, and that’s authenticity. And for the Canvas Watch Company, this meant the owner sharing his story. Ultimately it was Shaun’s passion for creating watches that drove the story and sold the Kickstarter community.
Because of his background in supply chain management, Shaun took the process of high-quality watch design, production, and distribution down from months to weeks. And on top of that, Canvas watches aren’t designed by him, they’re designed by you! Each watch face is designed by a different artist, and the designs that go into production are chosen by customers.
Needless to say, we were eager to begin producing this one! We began scripting and storyboarding the perfect copy to pitch these watches to the Kickstarter community, but after multiple pre-production meetings, we came to the realization that it wasn’t a well-crafted sales pitch that was going to get this idea to take off. It was passion.
We started out by filming our supporting footage. TechShop in Allen Park was where Shaun first started to learn the craft of watchmaking, so we knew we wanted to film there to show the preciseness and care that goes into the creation of a watch. We also met up with one of the designers of Canvas’s first watches, Sean Franks, at dc3 in Detroit. We used the unique creative workspace as a backdrop to capture Shaun and Sean collaborating on designs, as well as some shots of Sean sketching his own design. Next came the quest for the perfect location for Shaun’s interview section. We knew this had to capture the style of the Canvas brand perfectly, and we scouted several not-quite-right locations before we settled on the casual and industrial vibe of the Rochester Mills in downtown Rochester.
Although we ended up going with a “less-produced” feel to this piece, there was a lot more pre-production involved than meets the eye. The time we spent developing outlines, scripts, storyboards, scouting locations, scrapping locations, and countless other tasks, was invaluable. The things we ultimately ended up nixing gave us a clearer idea of what was essential to creating a film that represented Shaun and Canvas Watch Co.
We think it turned out pretty darn well, and we might have purchased a watch or two in the process (and you should too!!)
You can check out the Kickstarter campaign here.
College Park helps amputees gain back their mobility and freedom through innovative technology that restores maximum function for amputees of all ages and activity levels. Jen’s Story is a customer testimonial video sharing her challenges as a new amputee and how College Park’s products help her live a fuller life than she ever thought was possible. Our approach with customer testimonial videos is to focus on the story of the people first and then show how the product or service meets their needs and improves their quality of life.
Client: Skipstone
Producer/director: Jamie Honce
Creative director: Evan West
DP: Jamie Honce
Lighting/grip: John Miller
I’ve always had a passion for creating…anything. It’s the challenge of figuring out what needs to be done and then doing it. This is the unique thrill that comes from working with a start-up. It’s a whole bunch of people working together to figure out how to bring their product to life. These are the kinds of projects where you can get your hands dirty because the client is right there with you, and when our client is successful we are successful.
So what is Skipstone?
Skipstone is an interactive video platform that enables efficient and collaborative investigation of goods and services. Skipstone empowers both consumers and retailers to connect in a new dynamic way. Learn more about Skipstone at goskipstone.com
The key to the success of the Skipstone video is collaboration. Building the right team was essential for the product launch video so we invited creative director Evan Jones from Schok Creative on to the project. His experience with branding campaigns for national companies was the edge Skipstone needed.
After weeks of working through scripting, talent auditions and fine tuning logistics, the pre-production was complete. Filming took place over two days in Flint and Ann Arbor and then posted in house at Clearview Media in Rochester.
If you’re a start-up and need help with your product launch video give us a call. We’d love to help you succeed.
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Clearview Media is a video production company located north of Detroit in Downtown Rochester.
This video case study was filmed for KUKA Robotics showing how their robot was used in IMP’s custom packaging line with a robot palletizer. This is a unique integration because the robot can quickly change the end of arm tooling based on which product it is palletizing. Our approach for this case study was to explore why Albertsons moved to a robot palletizing system and the impact it had the employees.
We’ve filmed some pretty cool robot demos, but who knew there was a robot who made coffee? FOCUS Integration partnered with KUKA Robotics to create this fun integration and we were there to video it.
While the Joebot was a fun project, the folks at FOCUS Integration create custom solutions for conveyor systems, palletizing systems, packaging equipment, custom material handling, automated control systems, and complete project management. Check out their website to see their real wold integrations. http://focusintegration.com
