We love a challenge. This marketing video produced by Schok Creative was shot and edited on-site in Atlanta, GA over a four day period. Our HD cameras allow for stunning video with quick set-up and minimal lighting requirements. Filmed on Canon DSLR cameras and edited with Final Cut Pro 7.
This video documents the last two weeks and “Big Reveal” of the transformation of the Detroit Rescue Mission’s Genesis House by Detroit-based nonprofit Enchanted Makeovers.
As we interviewed volunteers, residence, Detroit Rescue Mission staff, Terry and Ellen. It became very clear that the story we needed to tell was the impact the physical transformation made in the lives of everyone involved. It was more than new paint, decorating and sewing machines; it was about experiencing a world of recovery, hope and starting fresh.
Schok Creative, based out of Atlanta, GA, brought us on-board to help produce this promotional video for Michael Komara’s book, Life in the Balance. It is a motivational book that is centered around 7 key areas, and how we can change our trajectory from settling for average, to striving for excellence.
Schok handled the pre-production including script writing and location scouting, and our production day services included filming, lighting and audio. Once in the post-production stage, our role was to assemble the initial edit. From there, Schok handled the graphics, audio post and coloring.
On the shoot day we worked from a script with visual notes, and after filming Michael’s on-camera portion we shot non-stop to capture the action shots (b-roll) in all the various locations. Filming with small format cameras like the Canon DSLR’s allowed us to capture our scenes without the intimidating feel of a larger format camera. A great example of this is how we were able to shoot unobtrusively in the corner of a coffee shop while maintaining a natural feel for the customers in the background.
We were hired by advertising agency Allen & Gerritsen out of Harrisburg, PA to create a whiteboard video for their client Nix. The Nix product is for removing head lice, which is definitely gross, and the whiteboard video animation style was the perfect choice to show their product as non-gross as possible.
We worked directly with the creative directors at Allen & Gerritsen to help take their vision and bring it to life.
If you need help creating a whiteboard animation video for your client or business please give us a call at 248-726-9588 or email us at firstname.lastname@example.org.