First, what is Plex?
The Plex Manufacturing Cloud
More than 350 companies run their manufacturing operations on the Plex Manufacturing Cloud. From cam shafts to craft beers, from high-performance diesel engines to aircraft parts, the Plex Manufacturing Cloud helps companies automate the shop floor and inform the top floor.
To us they are a longtime partner and friend. When they gave us the opportunity to help create the brand anthem video for their rebrand we dropped everything and jumped head first into planning.
This project can be summed up in one word, collaboration. We started early on a Saturday morning at Bruegger’s to review the storyboards and script created by creative director Charlie Wollborg from Curve Detroit and discuss treatment and budget with Plex’s media producer Martin Black. Our role in projects usually starts after the creatives have their brainstorm fest, the goals are set and we are tasked to make it real. This is the world we love to live in.
We have filmed a lot of green screen projects but this video called for a treatment we had never done before – having the actors interface with 3D graphic elements. Our team of motion graphic designers were critical to the success of this video with their input on the filming and how each shot would interact with the virtual world.
After three weeks that included: four days of filming, 3D design, motion graphics, multiple voiceover recording sessions, and video editing the final cut was approved the night before the company-wide screening. And needless to say it was a huge hit!