We like to call case studies “Impact Stories” because they show the impact of your product or service with real customers. They are authentic and can create a strong emotional appeal that is relevant to your audience. Case studies are anecdotal, not scientific, and allow the audience to relate to the main character in a personal way.
It’s all about the science
We all have a special cluster of cells in our brains that scientists named “mirror neurons” because they seem to mirror, in your brain, experiences that we see, hear, and read. In a case study video, the audience experiences the challenges and successes of another person and is hardwired to relate to them at some level.
When we create case study videos we dig deep into the story to highlight the business challenges and positive impact of the product or service. And very often it is more than increasing revenue, it’s about improving people’s lives beyond the dollars and cents.
READY Robotics Attwood Marine Case Study
Other case study video samples