We understand that each video has a specific purpose and our creative process is designed to tell the most engaging story possible to help you reach your objective. We tailor each video production by scale to match our clients needs. No job is too big or too small, so let’s chat about we can help you meet your objectives.
Engaging content in 5 steps
STEP 1 - DEFINE THE PURPOSE
We start by digging deep about what you want to accomplish with the video and we create five story keywords that are used as the creative filter for all decisions. These keep us laser focused on making decisions that align with your purpose.
STEP 2 - SELECT CHARACTERS
A story is only as strong as the people within it. Well meet with as many people as possible to gain different perspectives about your product, service or cause. After we've gain a well rounded understanding of the message we'll suggest the best people to feature.
STEP 3 - CREATE STORYBOARDS
With the purpose defined and characters selected we'll build storyboards to outline the structure of the video. The flow of the story is critical to keeping the audience engaged and maximizing your impact.
STEP 4 - LIGHTS, CAMERA, ACTION!
All the planning and creative finally come together during filming. We'll select locations that bring authenticity to your message and work with the characters to bring out their best.
STEP 5 - FILM EDIT AND REVIEW
The final step is for our editors to meticulous review all the footage and craft the video. Together, we'll review the film and look at ways to optimize the story for maximum effectiveness.