Before the scriptwriting starts and cameras are pulled out of the bag we need to define the core message of the video. The core message is what drives every decision of the video creation process.
The next step is to develop the creative treatment. This is usually the most exciting part of production. Any and all ideas of how to tell the core message as a story are on the table. This is where we decide on actors, locations, animations, and shooting style. Once the creative treatment is agreed on we start scriptwriting and storyboarding.
Finally, it’s time to set-up lights, cameras and call “action.” The size of crew, locations and days of filming are all dependent on the core message and creative treatment.
Editing and graphics
All the footage is “in the can” and it’s ready to start the editing process. Our editors will meticulously review every minute of footage and build the story based on the script and storyboard. Every edit decision is reviewed and we always refer back to the core message to make sure we are staying on point.
Q: How much does it cost?
A: With over 15 years experience and creating hundreds of videos I would say most of our videos fall between $10K – $30K. I understand this answer isn’t much help as you start researching video production companies, but until we have a better understanding of what you want to achieve it’s almost impossible to quote a price. The price ultimately comes down to the creative treatment and your budget.
Q: How long will it take?
A: Plan on one to two months. The most time intensive step is pre-production. If we carefully plan out what we want to accomplish early on, the shoot and editing is actually pretty quick.
Q: Do we need to hire actors, I hear they are expensive?
A: If the creative treatment includes “talent” then we always suggest hiring professional actors. In the end, hiring professional talent can save time and money, and the performance will be more believable.
Q: Do you do 3D animation?
A: No, but there are a lot of great companies and freelancers that do. Check them out.