Engaging content in 5 steps
STEP 1 - DEFINE THE PURPOSE
We start by digging deep about what you want to accomplish with the video and we create five story keywords that are used as the creative filter for all decisions. These keep us laser focused on making decisions that align with your purpose.
STEP 2 - SELECT CHARACTERS
A story is only as strong as the people within it. Well meet with as many people as possible to gain different perspectives about your product, service or cause. After we've gain a well rounded understanding we'll suggest the best people to feature.
STEP 3 - CREATE STORYBOARDS
With the purpose defined and characters selected we'll build storyboards to outline the structure of the video. The flow of the story is critical to keeping the audience engaged and maximizing your impact.
STEP 4 - LIGHTS, CAMERA, ACTION!
The planning and creative finally come together during filming. We'll select locations that bring authenticity to your message and work with the characters to bring out their best.
STEP 5 - FILM EDIT AND REVIEW
The final step is for our editors to meticulous review all the footage and craft the video. Together, we'll review the film and look at ways to optimize the story for maximum effectiveness.
Why Story Matters
Whether you’re a marketing manager, salesperson, or fundraiser, you’re responsible for telling your story in order to produce a result. The result you want could be for a customer to buy your product, donate to your cause, or change the way they think about your company.
We understand “story” and “storytelling” have become overused buzzwords in marketing, in fact, everyone wants to “tell your story”.
But we approach things differently. We use a patent-pending storytelling process designed to increase engagement by focusing on four key elements: people, place, purpose and plot. This process applies to product and marketing videos, testimonials, nonprofits, and anything in between.
For centuries people have been sharing ideas using one of the most effective forms of communicating – the story. And we tap into the power of story to connect people to people, because at the end of the day your message isn’t targeting a company, or a demographic, or an audience, you are trying to build a connection with a person.