We partner with businesses of all sizes to create effective video solutions that help meet your objectives. But why choose Clearview Media?
Here’s a hint. It’s not about the equipment or the editing. It’s about the story development process. Similar to producing great turbochargers, engines, and axles, success heavily relies on the quality of planning and engineering before production starts.
A successful video starts before we ever hit record. It’s all about pre-production, which we call the story development process. This means clearly defining the purpose, selecting engaging people, filming in relevant locations, and building a plot structure that keeps the audience’s attention to the very end.
This approach applies to every video we create, and since 2005 we’ve worked with a variety of businesses across Metro Detroit, from startups to tier-one suppliers, producing videos for products and services, marketing, training, trade shows, sales presentations, company overviews, case studies, and corporate communications.
Stop for a minute and think of a recent movie that really impacted you. Chances are it wasn’t because of the special effects, or the 4k cameras. It most likely was because of the story.
Now I know what you are saying, “I’m not creating a Hollywood film, I need a product sales video to show the features and benefits of my shiny new widget. It’s not about some emotional story.” And you are right, mostly! There are tried-and-true storytelling techniques that we can use in almost any story.
For this type of video, we might frame the story to highlight the specific business challenge (conflict) and demonstrate how your product solves their problem (resolution). The goal is to build trust (an emotional response) that compels the audience to learn more, purchase, etc.