Conducting Remarkable Interviews
Great interviews are the most important ingredient in documentary-style corporate videos. The story of the company is told through real people which has a strong impact on the viewer. As a viewer, it’s easy to notice when someone is passionate, and it’s also obvious when someone doesn’t want to be in front of the camera.
Over the last 15 years, we’ve learned about conducting remarkable interviews and it all comes down to one basic concept. Keep it a conversation, not a performance.
Most people we sit down with are not used to all the cameras, lights, and microphones so it’s natural to be nervous. And we understand that. Our goal is to make it as stress-free as possible while capturing all the required information.
Preparing questions in advance is great, but the most remarkable interviews feel unscripted. If we have the opportunity to chat with the interviewee before the shoot, we take the time to learn their story and lead the conversation in a way that touches on the relevant information without feeling forced.
We don’t want to forget about the gear. Yes, we do use the latest 4K video cameras, exceptional LED lighting, and top of the line audio equipment. And for some added production value we can add in a motion-controlled camera for a dynamic additional angle.
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