We recently produced a social media video series for IHI that specifically targeted a group of 50 engineers in Metro Detroit. And the project price was $35,000. That may seem like a lot for an audience of 50 until you learn that one sale would result in millions of dollars worth of revenue.
Each script included language and gags that only this group would care about. Would the average Joe “get” the video? Maybe not, but they weren’t supposed to. The target audience would get it and that’s what matters.