One size doesn’t fit all
Your business is unique and so should your video. Every organization works very hard to develop their sustainable competitive advantage and we bring the same approach into every video production. We work with our clients from start to finish making sure your brand message speaks to your intended audience. We help them determine the purpose behind their video and collaborate through the entire process to make sure they have the reach, impact, and return on investment that they desire.
When you are watching a movie or commercial, chances are it’s a narrative video. The narrative is based on a story and relies on actors, conflict, and resolution. They are generally used to demonstrate how products are services are used in real-world scenarios. Depending on the tone of the video they can be exaggerated for comedic effect, or more true to life.
High-impact product or service videos
Sell the sizzle!
We love a great story, but we also love the sizzle of great eye candy. Marketing and sales videos can take many forms and sometimes high-impact imagery is the best way to capture your customer’s attention. This approach is great for trade show videos, quick social media videos, and attention grabbing videos in sales meetings.
Case Study Videos
We like to call case studies “Impact Stories” because they show the impact of your product or service with real customers. They are authentic and can create a strong emotional appeal that is relevant to your audience. Case studies are anecdotal, not scientific, and allow the audience to relate to the main character in a personal way.
We all have a special cluster of cells in our brains that scientists named “mirror neurons” because they seem to mirror, in your brain, experiences that we see, hear, and read. In a case study video, the audience experiences the challenges and successes of another person and is hardwired to relate to them at some level.
Great interviews are the most important ingredient in documentary-style corporate videos. The story of the company is told through real people which has a strong impact on the viewer. As a viewer, it’s easy to notice when someone is passionate, and it’s also obvious when someone doesn’t want to be in front of the camera.
Over the last 15 years, we’ve learned about conducting remarkable interviews and it all comes down to one basic concept. Keep it a conversation, not a performance.
Most people we sit down with are not used to all the cameras, lights, and microphones so it’s natural to be nervous. And we understand that. Our goal is to make it as stress-free as possible while capturing all the required information.
Preparing questions in advance is great, but the most remarkable interviews feel unscripted. If we have the opportunity to chat with the interviewee before the shoot, we take the time to learn their story and lead the conversation in a way that touches on the relevant information without feeling forced.
We don’t want to forget about the gear. Yes, we do use the latest 4K video cameras, exceptional LED lighting, and top of the line audio equipment. And for some added production value we can add in a motion-controlled camera for a dynamic additional angle.
We were challenged by Meritor to show, not only what they do, but why they do it. For Meritor employee and firefighter Roger Freeman, it’s about always having pride in what you do and helping people.
The Inspiring Story of Bilateral Below-knee Amputee Molly Knull. What better way to share the story of a prosthetics company than through the experience of its customers.