Ask any sales professional and they will tell you that every organization is in the storytelling business.
Whether you’re a marketing manager, salesperson, or fundraiser, you’re responsible for telling your story in order to produce a result. The result you want could be for a customer to buy your product, donate to your cause, or change they way they think about your company.
We understand “story” and “storytelling” have become overused buzzwords in marketing, in fact, everyone wants to “tell your story”. But we approach things differently. We use a patent-pending storytelling process designed to increase engagement by focusing on four key elements: people, place, purpose and plot. This process applies to product and marketing videos, testimonials, nonprofits, and anything in between.
For centuries people have been sharing ideas using one of the most effective forms of communicating – the story. And we tap into the power of story to connect people to people, because at the end of the day your message isn’t targeting a company, or a demographic, or an audience, you are trying to build a connection with a person.