Detroit video production and videography
the power of an amazing story
Clearview Media is a boutique video production company located north of Detroit in Rochester, Michigan.
Since 2005 we’ve worked with a variety of businesses from startups to tier-one suppliers producing product and service videos, commercials, marketing, and sales videos, company overviews, case study videos, and corporate communications. We partner with businesses of all sizes to create effective video solutions that help meet your objectives.
Story Development
We start by defining the purpose and objective of the video. What challenge are you facing and how will video help you solve it?
filming
Lights, camera, action! It’s time to put the plan in motion and keep an eye out for new creative opportunities.
video editing
It’s time to pull it all together in the edit suite. We meticulously review all the video footage and bring the story to life.
We create videos for sales, marketing, case studies, social media, education, websites, and corporate communications.
Our style evolved from doing event videography where we had to quickly follow the action; capturing moments while they happen. All while filming as cinematically as possible. This foundation allows us to have a small footprint, and move quickly while producing engaging videos for your audience.
A successful video starts before we ever hit record. It’s all about pre-production, which we call the story development process. This means clearly defining the purpose, selecting engaging people, filming in relevant locations, and building a plot structure that keeps the audience’s attention to the very end.
“The single biggest thing a brand could do is tell a powerful story.”
Seth Godin
OUR STORY
Our love for video production began on the factory floor. When we first started making films, our big goal was to help innovative Detroit-area companies set themselves apart from the crowd.
But after a few years, we realized our films looked a bit too familiar. We couldn’t tell the difference between our work & the film shop down the road. Sure, we made good films. But when you’re trying to highlight innovation, “good” simply is not good enough.
So we challenged ourselves to innovate our own process. If we were going to help innovative companies stand out in a sea of competitors, We needed to stand out ourselves. And that’s where our story really takes off.
We studied the science of compelling stories. Stories that result in action. We knew the fastest, most effective way to set our films apart wasn’t to buy fancy new gear, but to harness the time-tested power of great storytelling – so we invested years of time to learn how to do just that.
And we learned to speak straight to the heart of our viewers. As soon as we started putting the story first, we discovered that audiences became emotionally invested in the outcome of our films – and that changed everything.
Story showed us the way to finally stand out. It’s not enough to throw technical stats & pretty pictures against a screen all day. The real differentiation lies in the story, every time.
